Just this morning, I had the opportunity to be apart of the LinkedIn webinar hosted by Brynne Tillman, President of Linked User Group. She provided us with invaluable instruction regarding how LinkedIn can be more than a simple business social networking website. She explained how LinkedIn reflects you and your company, enhances a company’s exposure on Google and other search engines, and how it can greatly enhance traditional marketing techniques. Brynne identified a number of methods to positively market both yourself and the company you represent.
The webinar included the following five methods: include a professional photo of yourself, make it clear what you do in the “specialties” section, the “summary” section should incorporate some of the data that would be found on the first paragraph of your company website, be sure to include at least three genuine recommendations from clients, and be sure to make your contact information visible. LinkedIn also enables you to enhance traffic onto your business website. Not only do you receive traffic from your LinkedIn profile, but you can engage in SEO and promote traffic from Google and other search engines. This can be accomplished by incorporating keywords into your LinkedIn profile. She indicated a number of areas where you can optimize the SEO, including: the current and past experience sections of your profile. This was especially useful in marketing the innovative products and services we provide to a number of hosted CRM.
Brynne effectively demonstrated how LinkedIn can be an effective and innovative form of marketing. She discussed two forms of B2B communication that can facilitate growth. She discussed the importance of group postings and introductions. Posting to specified groups enhances B2B marketing and enables you to promote your company to a large number of individuals and businesses in strategic fields. By posting relevant material to specific groups on LinkedIn, you can identify and promote unique characteristics regarding your product and/or service. Introductions are also another fantastic method of B2B marketing. By using warm markets or common acquaintances on LinkedIn, you can reach out to individuals and companies you otherwise would not have been able to.
I just want to give a shout our to Brynne for her effective webinar and thank her for taking the time. Both myself and others from Insidesales.com feel privileged to have learned so much in regards to LinkedIn and this innovative B2B marketing tool. We know that LinkedIn will be an important part of our B2B marketing and will enable many to experience the incredible products and services Insidesales.com has to offer.